The IndiaJoy B2B 2025 initiative, featuring the Indian Film Market and WAVES Animation Bazaar, concluded successfully at the IndiaJoy event in Hyderabad, reinforcing India’s growing prominence in the AVGC-XR (Animation, Visual Effects, Gaming, Comics, and Extended Reality) and film sectors. Organized by ProducerBazaar and powered by WAVES Bazaar and Aha, the event has further positioned Hyderabad as a key hub for creative and digital media innovation.
A Powerful Platform for Collaboration and Growth
IndiaJoy B2B 2025 brought together over 120 sellers from across India and 35 buyers, creating an impactful platform for co-productions, content licensing, and strategic alliances within India’s entertainment ecosystem. During the event, Sprouts Studio announced a fund of ₹6 crore dedicated to supporting intellectual properties (IPs) associated with the WAVES Animation Bazaar and the Indian Film Market by ProducerBazaar.
WAVES Animation Bazaar Showcases Emerging Talent
The WAVES Animation Bazaar featured 18 emerging creators and IP holders, highlighting India’s fast-growing pool of talent in animation, VFX, and immersive storytelling. The marketplace facilitated networking among storytellers, producers, and distributors, encouraging partnerships that aim to scale original Indian content for global audiences.
Prominent industry buyers such as Aha, Zee, Spirit Media, Jio Hotstar, Suresh Productions, ETV Win, Watcho, Northstar Entertainment, and Alpha Pictures actively participated. Business proposals worth ₹24 crore in content rights monetization were pitched and discussed, reflecting the sector’s robust commercial potential.
Government’s Vision for India’s Creative Future
At the inaugural session, Shri Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Government of India, remarked:
“This event is expected to benefit all segments of the entertainment industry. Bringing sellers and buyers onto a single platform will further energise India’s entertainment trade. Just as IPL revolutionised Indian cricket, the WAVES initiative that integrates creativity and technology will transform the entertainment sector.”
The collaboration between IndiaJoy and WAVES Bazaar has strengthened India’s creative startup ecosystem, especially by nurturing early-stage studios and promoting the ‘Create in India’ vision — encouraging homegrown innovation with global reach.
Create in India Challenge Winners Showcase — Celebrating Innovation and Talent
A major highlight of IndiaJoy 2025 was the Create in India Challenge (CIC) Winners Showcase, hosted at the WAVES Bazaar Pavilion and supported by the Ministry of Information and Broadcasting. Over 20+ young innovators from the AVGC–XR sector showcased their groundbreaking projects, including VR headsets, educational tech devices, gaming prototypes, animation films, and cinematic IPs developed under challenges such as:
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Animation Film Competition
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Innovate2Educate Handheld Device Challenge
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WAVES Awards of Excellence
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XR Creator Hackathon
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Unreal Cinematic Challenge
The winners interacted with Secretary (I&B) Shri Sanjay Jaju, sharing insights into their creative journeys and incubation experiences under the WAVES initiative. Many also pitched their IPs at Pitch to Deal, a dedicated B2B marketplace connecting innovators with investors, studios, and distributors.
Empowering India’s Creative Economy
The success of IndiaJoy B2B 2025 and the Create in India Challenge underlines the Ministry’s ongoing commitment to empowering young creators, fostering digital entrepreneurship, and promoting India as a global hub for media, entertainment, and technology innovation. The initiative exemplifies the synergy between government policy, industry participation, and creative talent — paving the way for a vibrant and sustainable creative economy.
