The Unique Identification Authority of India (UIDAI) has announced an exciting nationwide Mascot Design Contest on the MyGov platform, inviting citizens to create the official mascot that will represent Aadhaar’s identity and vision. The contest is open for submissions till 31st October 2025 and carries a total prize pool of ₹1 lakh for the top three winners.
Mascot to Represent Aadhaar’s Spirit and Values
The upcoming mascot will act as UIDAI’s visual ambassador, embodying Aadhaar’s spirit of service, security, and accessibility. It will personify Aadhaar’s core principles of trust, inclusivity, empowerment, and digital innovation, making UIDAI’s communication more engaging and relatable to all age groups. Through this initiative, UIDAI aims to connect emotionally with citizens while simplifying the communication of Aadhaar’s benefits and services.
Eligibility and Submission Guidelines
The contest is open to all Indian citizens, both individuals and teams. Each participant can submit only one original mascot design through the official MyGov contest page. Along with the artwork, participants are required to include:
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The mascot’s name, and
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A brief concept note explaining the design and how it aligns with Aadhaar’s values.
Submissions will be judged based on creativity, originality, aesthetic appeal, and relevance to UIDAI’s mission.
Exciting Rewards for Winners
UIDAI has announced attractive prizes to encourage participation:
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First Prize: ₹50,000
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Second Prize: ₹30,000
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Third Prize: ₹20,000
All winners will also receive certificates of recognition. In addition, special prizes will be awarded for the best mascot names submitted during the contest.
Encouraging Public Participation and Innovation
The contest reflects UIDAI’s commitment to promoting citizen-driven creativity and public engagement. By inviting India’s creative minds to contribute, UIDAI is reinforcing its mission of building a digital identity ecosystem that represents trust, empowerment, and innovation.
Interested participants can visit the official contest link for details and submission:
👉 https://innovateindia.mygov.in/uidai-mascot-competition/
This initiative not only celebrates creativity but also invites citizens to become part of Aadhaar’s journey of digital inclusion and empowerment.
